Melbourne Fringe Festival
State of the arts
Monkii has been the sole web provider for the Melbourne Fringe Festival since 2006.
Monkii created a customised CMS specifically designed for the festival’s unique needs in updating content. Seeing as the festival dealt with more than 300 shows it was imperative that the site was easy to use and navigate as well as delivering the key message of the festival.
- Zend Framework CMS
- Facebook integration and referral system
- iPhone app integration
- Email Marketing
The results speak for themselves - website traffic has leapt over 40% and the percentage of online sales has increased dramatically compared to last year’s festival statistics.