AFL Fandemonium
Client: George Patterson Y&R
Working in collaboration with the AFL, Telstra and George Patterson Y&R, AFL Fandemonium was an interactive campaign to promote the 2009 AFL Grand Final. Users were able to submit images from either their mobile phones or browser and have them placed on an image of Grand Final cup.
Telstra provided an MMS system in which users attached images taken with their camera phones and submitted them via MMS. Monkii then established a workflow in which the website automatically scanned Telstra’s repository, copied the MMS image files across to the Fandemonium server and matched them to users mobile phone numbers. Users could then search for their entry on the website by name or mobile number and the website would trawl through the listing and identify their image. Once an image had been found, users could then tag it with a caption and apply it to the cup.
