Makes Good Energy
Client: George Patterson Y&R
Smart Energy is Spring Valley’s new can of jam-packed goodness – a blend of fruit and vitamins that promises to be the smart choice for a tasty energy burst. For their online presence they called on Monkii’s smarts and strategy ideas.
As part of their new ‘Make Good Energy’ campaign, Spring Valley decided to build the world’s greatest energy totem (we love it when clients aim high) so Monkii created a 3D Papervision Flash application that boasts some tasty ingredients of its own.
Interactivity was key, so Monkii created a site where users can upload their own photos and develop totems to add to the ever-growing totem pole.
To keep things nice and fresh we made sure the system included a sophisticated approval/rejection system that vetted inappropriate or offensive totems. Monkii also sourced and configured a secure server that could manage the high traffic loads and heavy application demands.
Monkii built the site in Flash, with some impressive features in the back end including an integrated account-based system where thirsty users can grab a free can of Smart Energy with a code distributed via SMS.
Features:
- Flash Actionscript 3.0 and Papervision 3D development
- ‘Auto completion’ search functionality and totem zooming to search result
- SMS prize codes sent to users to redeem free ‘Smart Energy’ drinks
- Administration system to allow approval and rejection of totems
- Hosting - secure Australian based dedicated server configuration and administration.
- XML feed to generate content for banner advertising on 3rd party networks