Perfect Man
Client: Clemenger BBDO
perfectitaliano.com/widget/
As part of Perfect Italiano’s Masterchef campaign. Monkii developed a real life fake Perfect Man available at all hours of the day for people to talk to.
Using an existing Artificial intelligence (AI) Core System (ALICE Superbot 2.0) that facilitates conversations between users and the Perfect Man we were able to anticipate topics and use responses that would engage the user about Perfect Italiano recipes and the gastronomic drama of the Masterchef series.
The AI was edited via a custom content management system that allowed copy writers to set topics and prescribed responses easily and simply in real time.
Monkii also developed rich banners ads for the Masterchef website and a versatile desktop widget that allowed users to download and talk to him at any time.
Have a chat to the Perfect Man.
