The Green MPs
Building the Greens online
The Australian Greens Party engaged Monkii to redevelop the Greens MPs site, and provide a complete approach to their digital communications. The site provides individual portals for each of the ten Federal Parliament representatives, together with a home Green MPs site.
Monkii worked closely with the party on a national level, incorporating feedback from up to 30 stakeholders. We eventually achieved sign-off from ten politicians – no mean feat! Eleven sites were then scoped, designed and developed, which collectively make up the Greens MPs online portal. A fresh, friendly and accessible iteration of the Greens branding was achieved. Monkii used the Drupal platform to develop the site and create additional elements for RSS feeds, blogs, videos and podcasts.
Getting the message through
The site design was focused on usability. Although rich and complex content is contained in the site, the aim was to keep it ‘light’ and engaging – providing a central hub for all of the party’s activity. Greens MPs are now able to easily, quickly and directly communicate with their supporter base resulting in engaged supporters, the ability to leverage key influencers and ultimately, happy politicians.
- 11 sites make up the online portal, including one for each MP
- One of the largest Drupal platforms in Australia
- Effective EDM (email) approach
Monkii delivered a brilliant design and branding which linked in and utilised our existing branding. With over 30 staff members eager to have their say in this area, achieving a look and feel that all involved agree with, is quite a feat. I have found Monkii to be an excellent, professional yet comfortable, hard working yet easy-going company. Their work, manner and pride in their work speak for themselves.
Communications & Campaigns